is a visual transformation and technology company, the company captures 3D information about partner products and then allows consumers the ability to see exactly what the product they want looks like, changing things like the object’s color or pattern while checking it out from every angle. Outward: Founded in 2012 and acquired by WSM in 2017, Outward, Inc. Mark & Graham: Launched in 2012, Mark and Graham offers colorful and timeless gifts and accessories, personalized with your choice of over 50 unique monograms and type treatments. Rejuvenation offers high-quality lighting, hardware, and functional home goods. Rejuvenation: Acquired by WSM in 2011, the brand is a general store for home improvement. The brand includes a vast library of cookbooks, along with a specialty food hall that offers distinctive and artisan-crafted items. Williams-Sonoma: The original brand of the company, offers high-quality cookware and tools, electrics, and entertaining essentials. It is a premier destination for kids’ furniture and accessories PB Teen was launched in 2003, Offering a complete line of furniture and accessories for teen bedrooms, study and lounge spaces, and college dorm rooms Pottery Barn Kids & Teen: PB Kids was launched in 1999, offering style, quality, and value to childer’s spaces throughout the home. The brand offers exclusive in-house designed products including furniture, accessories, and decorating advisory services for the home Pottery Barn: Founded in 1948 and acquired by WSM in 1986. The brand focus on in-house designer creating exclusive collections, and collaborating with artists and independent designers Offers affordable and sustainably manufactured products. West Elm: Launched in 2002, quickly became a leader in home furnishing. Each brand offers a unique design and concept and collaborations with local designers, artists, and other brands bring exclusiveness to the brand. The portfolio of brands offers products for every room in the home, from cooking, dining, and entertaining products, to furniture, bedding lighting, and hardware for the house. The collective of brands covers aesthetics from Modern to Classic from lower-price to higher-priced products.

Today Williams-Sonoma is one of the United States’ largest e-commerce retailers operating 8 brands and selling products for every room of the house. Over the years, the company has acquired other businesses and also launched new brands. The company was born from the idea of selling European cookware in the U.S. Williams Sonoma Inc is an American company founded in 1956 in California. I got in at an average of $147 a share and will increase my stake over time as I believe the company is undervalued mostly because of the potential of the Business to Business segment. I have been following the company for the past year and waiting for the right time to buy. Williams-Sonoma (NYSE: WSM ) is the first company I decided to include in the portfolio.

Williams sonoma artisan market